Practical Expertise to Navigate the Wine & Spirits Industry

Remote and in-person support for couples, planners, and private events. From wine selection and pairings to glassware guidance and timeline recommendations, I make the wine portion of your event seamless and memorable. 

Strategic wine list development and optimization for restaurants, wine bars, and hotels. I build lists with a clear focus on profitability and guest appeal — not to hit an arbitrary number of wines or meet a specific category goal. The priority is creating a list that works for your concept, your guests, and your bottom line, with practical guidance on structure, pricing, and ongoing refinements.

Hands-on assistance for wineries, suppliers, and distributors looking to strengthen their California presence. This includes strategy and execution for large chain accounts, independent retail, and on-premise placement — practical sales support tailored to your goals and the realities of the California market.

Custom training sessions (in-person or remote) for restaurant and event teams. Topics range from foundational wine knowledge and service standards to selling with confidence and handling guest questions.

Flexible support tailored to your specific needs — whether that’s a short-term project, ongoing advisory work, or help navigating a particular challenge in the California wine and spirits market.